I have to say I felt morally outraged when I learned that there is now a specialized social media ad agency working with Charlie Sheen to cash in on his crazy.
Not because I don't think he should cash in. Oh no, the poor man has a couple of porn-star girlfriends to support and the silicone bills alone must be enormous. I just think it's sad that the rot is setting in to the social media tweet-and-face-space so blatantly.
Isn't it true that when you see an ad in a magazine or on telly with some star flogging a product, you know they're being paid to do it? When you see a sports star with logos all over them, you can be pretty sure they didn't throw all the giant ticks on cos they thought it looked cool.
But when Charlie Sheen tweets that he stepped out for a supersized McCrazy meal and he was short a couple of fries, we have no idea whether he really did have a (line of) coke with his burger, or whether he's sitting hungry at home typing in what the folks at Ad.ly have told him to write to collect a big cheque.
Of course you can't police social media, that's kind of the point of it. But now we're not even bothering to pretend that the sell-out isn't rampant. If there's no way to know what's real and what isn't, then you can't believe a thing. And that's sad.
Next thing you'll be telling me Lady Gaga doesn't take her meat purse with her when she runs down to the diary for milk.
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